New Delhi: In the second quarter (Q2), shipments of smartphones worldwide dropped dramatically by 9% to 287 million devices as vendors started to worry about an excess, according to a Canalys analysis.
Since Q2 2020, when the epidemic first appeared, the global smartphone figures for Q2 represent the lowest quarterly figure.
With 61.8 million smartphones shipped and a 21% market share, Samsung was the market leader.
Apple maintained its second-place position despite the weak seasonality, shipping 49.5 million iPhones for a 17% market share.
With 39.6 million units, Xiaomi remained in third place. OPPO and Vivo rounded out the top five with 27.3 and 25.4 million units, respectively.
Analyst Toby Zhu claims that suppliers might use the additional savings to raise the competitiveness of their products for upcoming product launches in the second half of the year.
“At the same time, that might make getting rid of old models even harder. The oversupply situation is demanding more of vendors’ planning capabilities than the shortage period,” Zhu noted.
The global smartphone market is suffering a second period of falling shipments after a brief recovery in 2021, and the sudden drop in demand is hitting the leading vendors.
“Despite 6 per cent annual growth, Samsung’s shipments fell 16% on the previous quarter as the vendor struggled with unhealthy inventory levels, especially in the mid-range,” said research analyst Runar Bjorhovde.
In the meanwhile, strong demand for the iPhone 13 series in China, Europe, and North America allowed Apple to expand despite the challenges.
“The high-end has proven relatively resilient during the recession, while promotions and financing options have helped with affordability,” Bjorhovde noted.
The entire smartphone supply chain will experience rising tensions in the future as sluggish demand is likely to last for a considerable amount of time.
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