New Delhi:
Stranger Things 4 has now become Netflix’s most viewed English-language series globally. Currently, the fan favourite series is in the Top 10 of 93 countries and the number 1 most-watched TV series across 85 countries on Netflix including India. As per Netflix’s India Top 10, it has become the most-watched English language TV show in India this week Available in languages including English, Hindi, Tamil and Telugu. Within a week of its global release, the Netflix Original series has received immense love from fans in India. Not just season 4 volume 1, all seasons of this iconic series are currently trending in the Top 10 row of India.
In one of a kind of fan engagement, Netflix celebrated the beloved soundtrack of Stranger Things with a unique Indian twist in a collaboration with legendary music composer, Ilaiyaraaja who created a special rendition of the series’ opening theme.
The 2-minute music video showcases elements of the series and also features music maestro Ilaiyaraaja himself, with over 200K+ views. In another collaboration with self-proclaimed Stranger Things fanboy and popular Bollywood star, Varun Dhawan created an engaging video that features a special tour of his house, where things get Stranger! Posted across platforms, the video has over 948K+ views on Instagram and 5M+ views on YouTube. Amongst the many brands celebrating the launch of Stranger Things 4, Netflix partnered with beloved cookie brand, OREO to launch a limited-edition Stranger Things-themed red Oreo for fans to enjoy.
Stranger Things has become a pop culture phenomenon since the first season. With over 23 mn views, Stranger Things Season 4 trailer piqued the curiosity of fans as seen by reactions on social media. Netizens, who binge-watched the series within a day of its release also expressed their excitement on social media.
Ever since Eleven (Millie Bobby Brown) ripped open a portal between Hawkins and the Upside Down in 1983, many similar rifts have been opening up in unexpected places. In line with this, ahead of the release of Volume 1 of Stranger Things season 4, Netflix turned “the world upside down” with its larger-than-life projections in 14 countries.
Stranger Things 4. Vol. 1 premiered last month with a one-of-a-kind projection mapping of Mumbai’s beloved and iconic tourist monument – The Gateway of India. The heritage landmark was lit up with a larger-than-life display of popular pieces from the series, taking over Mumbai’s night skies. The audience’s awed reaction to the spectacular projection of the ‘rift’ in a genuinely immersive experience was a moment to savor. The Twitter handle of Netflix India as well as the Official page/Fan pages of Stranger Things were flooded with comments and retweets and shared images after the Gateway of India promotion.
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