Workshops for SMEs to enter international markets

12 February, 2023
Some of the participants at the workshop.

The Ceylon Chamber of Commerce (CCC) in partnership with the National Development Bank, Seylan Bank, InsureMe and Fedex, launched a series of workshops to facilitate SMEs’ entry into international markets.

The program will support capacity development and growth of the Small and Medium Enterprises sector towards this goal.

Over 75 SMEs from Colombo, Gampaha, Puttalam, Galle and Ratnapura districts in industries including agriculture, fisheries, garments, ayurveda, food and beverages, and manufacturing, have benefited from the series of workshops held, with the most recent being ‘How to find buyers for your export product’, which was followed by matchmaking with international buyers and consultancy services for SMEs.

Companies that have completed the Enterprise Transformation and Market Access (ET and MA) training can benefit from one-on-one coaching sessions, enabling them to execute the Export Strategy developed as a result of the training.

The ET and MA program, developed and conducted by the Ceylon Chamber’s Centre for SMEs with VSSL Global, offers mentorship, guidance and training to SMEs seeking to enter the global market.

Encouraging SMEs to develop innovative products, increase competition and generate employment, ET&MA is a proven model that enables SMEs to develop a comprehensive export strategy, and achieve success in domestic and international markets.

The versatility of the model ensures that it can be applied across a variety of sectors including manufacturing, trading, and services, with equal effectiveness. Widely acknowledged as a key driver of change for inclusive economic growth, regional development, employment generation and poverty reduction, the ET & MA program aims to contribute towards the sustainability of the SME sector which will play a vital role in national economic recovery.

– Sunday Observer Sri Lanka

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