GroupM crowned as the top Sri Lankan agency across Digital & Media

Sweeps Campaign Asia AGENCY OF THE YEAR Awards 2022

GroupM, the world’s leading media investment management firm with over 20 years of presence in Sri Lanka’s media industry bagged the most sought-after accolades at the Campaign’s Agency of the Year awards, 2022.

Campaign’s Agency of the Year awards recognize inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications. With results tabulated by PwC, this is the only award show to honor agency excellence considering all aspects of an agency operation including Client Work, Talent Management, Culture, Innovation, Business Resilience & much more.

Sri Lanka as a market competes in the “Rest of South Asia” categories which comprises all South Asian markets excluding India & Pakistan due to their scale.

In the Rest of South Asia DIGITAL Agency of The Year category GroupM Sri Lanka beat all South Asian competitors to win GOLD.

In the Rest of South Asia MEDIA Agency of The Year category GroupM was the highest awarded Sri Lankan agency and had the unique achievement of winning with 2 of its entities with Mindshare Sri Lanka & Wavemaker Sri Lanka both grabbing SILVER. Gold in this category was won by Mindshare Bangladesh.

“Sri Lanka as a country has undergone its most difficult year since independence due to the ongoing economic crisis. In this backdrop, GroupM Sri Lanka’s performance is doubly impressive and is a source of immense pride for the regional leadership of GroupM. We have no doubt that GroupM Sri Lanka will continue to outperform and lead the market for years to come”, commented Sriram Sharma, Senior Vice President – Sri Lanka, Bangladesh & Marketing South Asia.

In celebrating the local wins, Namalie Herath, Managing Partner GroupM Sri Lanka said, “Our mantra is simple; you don’t get what you wish for, you get what you work for. We are committed to raise the benchmark in an ever-evolving media landscape and transform our service offering to all our partners as the No.1 Digital & Media agency in Sri Lanka.”

Shalendra Mendis, Director – Digital GroupM said “The GOLD for Digital Agency of The Year reaffirms GroupM’s undisputed leadership in the industry. A people-first approach, brave investments, and a relentless drive for innovation ensured our digital business thrived amidst the market turbulence. GroupM has won 3 Golds and 1 Silver in the last 4 years of applying for Digital AOTY, which reflects consistent leadership that is unparalleled in the industry. Immensely proud of all our teams”

GroupM is a WPP company and is the parent company to the agencies Mindshare, Wavemaker, EssenceMediacom, Motivator, & m/SIX with over 20 years presence in the Sri Lankan media industry. GroupM is proud to partner the largest portfolio of media clients in the country, ranging from large multinationals, local conglomerates, state enterprises, SMEs and ecommerce-tech-based businesses.

Together with its specialist units – GroupM Digital, GroupM Investment and GroupM ESP, GroupM has extended its service offering to be relevant to the evolving market conditions and consumers including digital, outdoor, activations, partnerships, data, tech, and content. The agency also prides itself in being the key driving force propelling the digital media ecosystem in the country and is considered the knowledge hub of media.

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