Former SLIM NASCO Awards now SLIM National Sales Awards 2022

The Sri Lanka Institute of Marketing (SLIM), the national body for marketing in Sri Lanka, is once again hosting the SLIM National Sales Awards 2022 (formerly known as the SLIM NASCO). The most anticipated event for sales representatives, the event is launched as the ‘SLIM National Sales Awards’ this year, creating a greater impact on the sales fraternity. This event has been held for 20 consecutive years to reward high performing sales individuals in companies for their efforts and achievements in the sales fraternity and recognise them at national level.

SLIM National Sales Awards’ vision is to recognise sales professionals on par with world standards while positioning the awards scheme as the best in the South Asian region. SLIM has plans to elevate the best of the best winners on the global stage.SLIM National Sales Awards recognises and rewards performers in over 20 industries, which allows individuals to apply through their companies based on their performance.

Entrant categories for the SLIM NSA 2022 competition include Front-Liners (FL), Sales Executives & Sales Supervisors (SE), Territory Managers (TM), Regional Sales Managers (RSM) & Assistant Sales Managers, National Sales Managers (NSM) & Sales Managers (SM) and other Sales Support Staff. The SLIM National Sales Awards 2022 will be a bumper year where judging will be carried out for entries submitted for 2021 and 2022. The period of review for each category will be year ending 31 December 2021 or 31 March 2022 which will be the end of the relevant company’s financial year.

Each category in the competition comes with Gold, Silver, and Bronze Awards, and for National and Regional Sales Managers, overall awards will be selected regardless of the industry they represent. The panel of Judges of the competition consists of analysts from different industries. While the judges determine the winners, the Head of the Judging Panel will have the final verdict regarding any dispute, he further added.

This year’s competition too encourages Female Sales Personnel to participate in the competition, to be recognised and appreciated for their efforts for the organisation and the industries at large. The need for special recognition for Female Sales Personnel came about as a result of SLIM’s efforts to continuously empower women in every sector of the country.

Nuwan Gamage, President of SLIM said, “With the international affiliation that we intend to engage with, in the future, the newly revamped SLIM National Sales Awards will be elevated to the global level. As the national body, we at SLIM look forward to seeing how sales professionals have taken their respective businesses to the next level this year and providing them with the utmost recognition.”

Entry Kits for the SLIM National Sales Awards can be downloaded at All entries are required to be submitted by 5.00pm on 30th of November 2022. Limited liability companies, partnerships, public and sole proprietorships that are duly registered and carrying out businesses are also eligible to enter the competition.

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