New Delhi: Yamaha Motor has launched a new pan-India brand campaign ‘The Call of the Blue 3.0. “This is Yamaha’s brand new campaign that builds on its product planning, marketing and customer engagement strategies with the global brand image of ‘thrill, style and sportiness’.
‘The Call of the Blue’ was first launched in August 2018 as part of ‘The Call of the Blue’ initiative, Yamaha aims to express the uniqueness of the brand by enhancing the excitement of Yamaha racing through its products and related experiences.
This led to Yamaha’s market share increasing to 15 percent in 2021 from 10 percent in 2018, as eight new global products were launched with a focus on the premium segment.
Yamaha’s new campaign highlights the sporty, exhilarating and stylish experiences the brand has to offer as it revs up the Indian roads to fuel the racing excitement.
Speaking on the occasion, Yamaha Motor India Group Chairman Mr. Eishin Chihana said, “In India, ‘The Call of the Blue’ brand campaign has played a significant role in positioning Yamaha as a premium brand with a strong racing heritage.” The campaign aims to create sense of aspiration and pride of ownership among Indian youth.
A new campaign film ‘The Call of the Blue’ version 3.0 has also been released, through this film the audience will be introduced to the Yamaha ownership levels.
The company is also looking forward to offering a premium ownership experience by organizing a number of activities such as ‘The Call of the Blue Track Day’, ‘Blue Streaks’ Ride and ‘The Call of the Blue Weekend’.
Currently with more than 80 Blue Square showrooms and more than 1,800 contact points across the country, Yamaha continues to expand its customer base to strengthen its presence in the premium segment.
On this occasion, the company also announced an online competition #MyCalloftheBlue for its customers. The top 4 winners will win an exciting trip to Sepang MotoGP in action.
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