DSI’s U Softo launches CSR initiative

28 August, 2022
The DSI team

U Softo, one of the renowned everyday footwear brands of DSI, recently launched a new CSR initiative named “DSI U Athwela to provide relief to vulnerable communities affected by the prevailing economic crisis and spiralling financial restrains.

As the inaugural project of the initiative, DSIU Softoඅත්වැලdonated dry rations worth over Rs. 700,000 among two orphanages – Vajira Sri Children’s Development Centre and Sevana Special School and Child Care Centre at Sri Jayewardenepura Kotte.

D. Samson & Sons (Pvt) Ltd. Director Asanka Rajapaksa said, “We are deeply humbled by this opportunity to give some form of relief and support to those who are in need at this difficult time. Children are the gatekeepers of the future, and with the very first step of our ‘අත්වැල’ initiative, we look to further our mission to help vulnerable communities, especially children, to make a real change in their lives.”

Manager, Sales, Nirodha Gunasekara; Assistant Managers, Brands Chinthana Yapa, Sajani Perera, and Jayanika Rajasinghe; Junior Executive, Brands Sandunika Malshani; and Marketing Intern Damith Shaminda were also present.

U Softo launched the Athwela CSR initiative to support vulnerable parts of society to overcome hardships caused by the current challenging times.


– Sunday Observer Sri Lanka

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