New Delhi: Alia Bhatt is leaving no stone unturned in promoting her upcoming film Darlings. The mom-to-be is out and about in the city making statements and serving looks. The film, co-starring Shefali Shah and Vijay Varma, marks Alia’s foray into production, as well as her OTT debut. The dark comedy has been co-produced by Shah Rukh Khan.
Recently, at an event, Alia spoke about the economic impact of the Covid-19 pandemic on the film industry. The actor also said that both producers and stars are engaged in a “reassessment” on the subject of salaries of A-listers and whether they should be balanced against the film’s budget.
Alia Bhatt was responding to a question on whether there was any correction in the price that stars charge, especially after the Covid-19 pandemic, and at a time when several Hindi movies have failed at the box office. She said, “I agree that it should happen. I am not a number producer but a creative producer. But I do understand that it’s the content that’s bringing people to the theatres while star and star values add layers. For that aspect, it should balance out because you are not loading the budget of the film But then, I am no one to tell anyone what they should charge, kyunki mein toh choti hun.”
Alia Bhatt was responding to a question on whether there was any correction in the price that stars charge, especially after the Covid-19 pandemic, and at a time when several Hindi movies have failed at the box office. She said, “I agree that it should happen. I am not a number producer but a creative producer. But I do understand that it’s the content that’s bringing people to the theatres while star and star values add layers. For that aspect, it should balance out because you are not loading the budget of the film But then, I am no one to tell anyone what they should charge, kyunki mein toh choti hun.”
Alia Bhatt was responding to a question on whether there was any correction in the price that stars charge, especially after the Covid-19 pandemic, and at a time when several Hindi movies have failed at the box office. She said, “I agree that it should happen. I am not a number producer but a creative producer. But I do understand that it’s the content that’s bringing people to the theatres while star and star values add layers. For that aspect, it should balance out because you are not loading the budget of the film But then, I am no one to tell anyone what they should charge, kyunki mein toh choti hun.”
Alia Bhatt added, “In general, I am sure all the producers are thinking that some reassessment (on star fees) needs to be done. Even stars are thinking that way. Many times, an actor charges a certain fee and when the film doesn’t do well, they don’t charge the balance fee. They even give the money back. But we don’t do PR for that. No one is fleecing anyone.”
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