As part of its efforts to empower female entrepreneurs across the country, Citizens Development Business Finance PLC (CDB) collaborated with patpat.lk to host an exclusive workshop for women entrepreneurs of the Sri Lanka Army, Corps of Agriculture and Livestock. During the workshop, participants were introduced to a multitude of services offered by CDB SMB Friday and patpat marketplace to elevate their businesses and enhance their presence across platforms.
The dedicated ‘Viru Liya’ web page in the patpat digital marketplace was also officially launched at the workshop, providing these aspiring women entrepreneurs an even greater reach to seek and meet their potential buyers.
Darshana Jayasinghe, Senior DGM Marketing at CDB, spoke about the initiative, “At CDB, we believe in empowering aspirations of entrepreneurs. This is why we took the initiative to link up the brave women entrepreneurs of the Sri Lanka Army, Corps of Agriculture and Livestock with the large marketplace of buyers we have cultivated through patpat.lk. The Viru Liya web page will function as a central location for them to gather and sell and make connections, opening them up to the world,” he said.
Product demonstrations by multiple women entrepreneurs took place during the event, showcasing the breadth of their efforts. R.P Kusumawathi, an award winning woman entrepreneur who has excelled in producing handcrafts using Water Hyacinth plants (Japan Jabara) carried out a demonstration to up skill the ladies in the audience, fueling their passion to make it big.
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