New Delhi:
Apple usually hosts its annual fall event in September, as it does almost every year, with the iPhone 14 series to be released soon.
When it comes to smartphones, not everyone can easily afford an iPhone that can cost more than Rs 70,000 and up. And yet, the iPhone continues to be the best-selling smartphone. But, what is the main physiology of a smartphone and what thought comes to the consumer’s mind when he buys it? There’s a good reason why Apple is able to sell millions of iPhones. It is because Apple has the power to convince you that its latest iPhone is a worthwhile investment.
With the iPhone 14 series coming later this fall, Apple will use the same narrative in its strategy to make its next iPhone more attractive. To separate the new flagship phones and their previously released devices, Apple is likely to add two or three features to the iPhone 14. Series diversity adds to the overall appeal of the devices, and helps Apple expand market and reach.
Here’s how Apple may have justified the iPhone 14 series in order to continue investing in the ecosystem
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