I&B Ministry directs YouTube, Twitter to suspend 'derogatory' Layer'r Shot deo ad

New Delhi: 

The Ministry of Information and Broadcasting on Saturday directed social media platforms YouTube and Twitter to take down an advertisement video of Layer’r Shot deodorant that ‘promotes rape culture’.

In one of the ads, four men were seen debating over who will get the first ‘shot’ while a woman was sitting on the bed next to her boyfriend. Seeing the boys arguing over it, the woman gets uncomfortable considering herself the subject of the conversation. That is when, a boy from the group goes past the lady to grab the bottle of ‘Layer’r shot’ that explains the topic of the conversation.  

The body spray advertisement was first appeared on television during the first Test match between England and New Zealand.

The video ad has violated the Advertising Standards Council of India (ASCI) rules. Following which, the ASCI defended itself by saying that the ad is ‘serious breach of the ASCI Code and is against public interest’. 

ASCI informed about an immediate action taken against the video adding that the advisers have been notified to suspend the ad. Meanwhile, an investigation into the matter is pending. 

The Ministry has strictly asked the social media platforms not to host such kind of videos.  

On social media, the video has been critically condemned for its objectionable representation. 


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