The National Development Bank PLC has been recognised as one of the top 20 brands in the country by the world’s leading independent brand valuation consultancy – Brand Finance Lanka’s annual index of Most Valuable Brands. Leaping in the rankings from number 20 in 2020 to number 16 in 2021, and maintaining the rank at number 16 in 2022, the bank’s brand value has seen an increase of 7 percent from Rs. 10,287 million to Rs.11,038 million.
NDB has maintained its brand strength despite the challenges during the year due to the pandemic and economic situation within the country.NDB’s Assistant Vice President – Head of Marketing Shiyan Jayaweera said, “NDB is the 4th largest commercial bank in the country and has consistently been one of the fastest growing banks over the past few years. With a heritage of over 40 years in the country, a well-recognized presence and a branch network of 113 branches spread out across the country the bank is well poised to cater to the diverse needs of its customer base.
With a firm focus on the digital transformation of the overall banking experience,we are well placed to drive the next phase of growth and support our customers whether retail or corporate to achieve their ambitions.”He further said, “We have set ourselves an ambitious goal of becoming the most digitally enabled bank in Sri Lanka. We aim to bring the best of technology to our banking services in order to deliver the best in service experience and convenience for our customers who are at the centre of all activities carried out by the bank.”
As a brand this is encapsulated in NDB’s brand promise ‘The future is banking on us’. The digitalization of banking services through technology delivered safely and securely forms the core of the NDB brand strategy as it seeks to realize the ambitions of all customers and other stakeholders.Similarly, the bank was also recently awarded two Gold awards for Financial Inclusivity and Best Common ATM Enabler of the Year and one Merit Award Excellence in Customer Convenience at the Lankapay Technnovation Awards 2022.
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