New Delhi:
In this digital world, when talking about taking your business online, knowledge about SEO or contacts with an SEO specialist are the primary requirements. Having SEO skills and understanding how the process behind creating a website and delivering quality content works is crucial for all businesses and aspiring SEO specialists. SEO does not only involve choosing the best keywords so that your site ranks at the top but numerous skills and key points to keep in mind.
Piyush Shah is an SEO specialist and has earned his position as the Head of the SEO Department at a budding e-Commerce startup Dukaan. Being in this field for over six years, he has excellent skills and experience with a hunger to deliver the best services to his clients, generating an organic and authentic audience. He has come a long way from a college dropout to a successful professional.
Choosing the path of your dreams and not adhering to society’s norms often comes with unrivalled criticism and so dropping out of college midway was never an easy decision for Piyush. He faced immense criticism but never stopped believing in himself and described his faith in his talents and skills as the crucial points of his success. His ambition to become an entrepreneur and his dedication to his work has pushed him forward.
Piyush Shah is yet another example showing your dreams can come true if you don’t leave the path of persistence and focus, come what may. Every point of condemnation is a stepping stone that makes you go the extra mile, and that is the case with Piyush himself. He is a clear thinker who makes decisions with proper calculation and assessment of all possibilities eliminating the risks of rash and unplanned choices that often go wrong.
His skills have increased their authentic audience base from ten thousand visitors a day to one million, and counting, the entrepreneur-wide SEO operations rest in his hands. He bore all the criticism and came out as an outstanding SEO specialist who has been the master behind the ongoing success of Dukaan. He is an inspiration for many, proving that it is not only the best college that matters always but the skills and dedication.
Skills Of An SEO Specialist
When talking about the skills one should possess to become an SEO specialist, one should always look for the take of an experienced and celebrated specialist who has been in the field for a long time. Here are some of the skills Piyush Shah possesses and recommends to master the art of SEO.
1.
Curiosity and Flexibility
Piyush says that curiosity often brings out the best in a person, and an SEO expert should always look deeper into all the aspects and apply all possible alternatives to improve his work and skills. Along with curiosity, flexibility makes a huge difference. With the changing technology, SEO techniques are also changing.
Flexibility plays an essential role in an SEO specialist’s life. Unlearning the old techniques and learning the new ones is crucial. Applying the same strategies every time and being rigid may not come in handy. With the changing dynamics changing your techniques and methods is essential considering the scenarios you are working in.
2.
Proficiency with SEO tools and Basic Coding Knowledge
Knowledge about the essential SEO tools and coding languages helps with the technical aspects of SEO. HTML, JAVA Scripts, and CSS are a few languages that work well with search engine optimization. Thus, a basic understanding of these makes one proficient in identifying the faults and errors.
Having a piece of proper knowledge of SEO tools like Google Search Console, Keyword Research, and Google Analytics is an essential part of the SEO dynamics. These tools give accurate information about the traffic the site is likely to receive, the shortcomings, and the bounce rate duration, assisting in building a good website. Having a technically profound website gives you a competitive advantage and increases the chances of a higher audience base.
3.
Editing, Writing, and Social Media skills
SEO goes parallel with social media campaigns and content marketing strategies, and editing, writing, and social media skills are a must-have for every SEO specialist. SEOs work the same way as an attention-grabbing YouTube video, with excellent and high-quality content. Mastering the art of writing and delivering the best content to the readers is essential for online marketing.
Nowadays, everybody prefers using social media as a platform to connect to people and gain knowledge about numerous brands and businesses. Online marketing is not different from social media campaigns. Thus, devising new strategies with efficient keywords and up-to-date content helps reach a larger audience making a more significant impact and brand awareness.
These are a few techniques and skills Piyush believes in and follows when working and have always assisted him in creating an impact and developing impactful websites to satisfy the needs of his clientele. SEO is just like art. It requires professional skills and complete knowledge about the work you deal in to develop websites for the greater good.
Piyush is an inspiration for all and has proven with his projects that constant improvement of your skills dealing with the new technologies and dynamic nature of SEO gets you ahead in your career. His projects are readily available on his social media platforms, Linkedin, Facebook, and Twitter, for aspiring SEO managers to take inspiration from and understand the work.
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