Crysbro marks 50th anniversary by highlighting commitment to quality and freshness

Crysbro, a major player in the domestic poultry industry, is celebrating 50 years as the country’s only ‘Chicken Specialist’ that is ‘bringing people together’ to enjoy healthy meals that are full of nutrition and freshness, a company news release said.

The company works with maize growers (chicken feed) and chicken outgrowers located in al parts of the country empowering remotely located rural communities and supporting their livelihoods.

“Crysbro has always been a company that is deeply committed to following constituted protocols, in place to maintain high standards in food safety for producers. Food safety directly reflects in the quality of the final product that reaches the end-consumer and therefore it has always been at the forefront of the company’s operations, since its inception 50 years ago,” it said.

“Poultry products are now a common source of nutrition in the average Sri Lankan’s diet, with sufficient nutritional benefits and high protein. Crysbro’s commitment to secure safe production and handling of poultry makes for a delectable end-product full of nutrition and freshness.

“The state-of-the-art molecular laboratory at its processing plant enables it to accurately monitor the health of its poultry flocks and assess any potential risks in advance, without having to compromise on operational productivity, along its production chain. All staff members involved in every step are also geared and equipped with personal protective equipment such as gloves, masks, sanitation and more.”

The release said the company was created in 1972 when its founder had a vision to create the ultimate culinary experience in chicken for Sri Lankan consumers by providing the finest in taste and nourishment together with absolute convenience. From its humble beginnings of 100 chicks, Crysbro gradually developed its facilities by using modern technology, which helped to deliver the best quality and tastiest chicken products in the market to all Sri Lankans.

Crysbro said the poultry industry was one of the country’s top agricutural revenue generators and is a disciplined, structured and consistent taxpayer generating many economic benefits for the country. Over the next few years, Crysbro is slated to continue as an integral player within the industry as demand for poultry rises across the country in line with population and tourism growth alongside the escalating costs of other meat sources, the news release said.

Crysbro expressed its strong belief in helping the communities serves so that the people in those area can enjoy a better standard of living. By outsourcing its chicken breeding to selected families, the company is able to uplift them economically and in many other ways.

In addition to providing direct employment for farmers on the company’s land, through year-round crop rotation, it also purchases grain from farming families in various regions, thereby offering a steady income and uplifting their lives.

Their feed mill plant Weerabugedara, in Kurunegala converts harvested grains into chicken feed. “This is Sri Lanka’s largest and most modern livestock feed plant to date,” the release said.

Island.lk

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