Sri Lanka’s premier poultry producer Crysbro, recently spearheaded the export of poultry to the Gulf Cooperation Council (GCC) region. The maiden consignment consisted of 30 metric tonnes of chicken products, which was delivered to Al Hamadi Trading & Cont. LLC; one of the largest frozen meat importers in Oman. Speaking of the achievement, Crysbro Marketing Manager, Amores Sellar said, “The initiative to export to the GCC region and grow our business avenues in the Middle Eastern Market was birthed out of a desire to increase Sri Lanka’s foreign exchange earnings as we work hard to rebuild our economy in the new normal. We are immensely proud of our success in tapping this significant opportunity, as the first, largest commercial shipment to enter the GCC market from Sri Lanka.” Crysbro’s vision for expansion has already seen them exporting their high quality poultry products to the Maldives. This is in addition to their current efforts to further pursue new opportunities for export to the GCC region– who currently imports almost $2.8 billion of poultry meat annually to satisfy local demand. As a 100% Sri Lankan company, Crysbro is deeply committed to uplift the country and its people starting with the rural economy and its dependent communities in Sri Lanka. Within the scope of five main pillars, Crysbro’s social contribution focuses on empowering farmers and their families, enhancing their livelihoods and enabling them to maintain a steady income through various employment opportunities in the poultry sector. Dirisaviya, one of Crysbro’s main projects, works to empower maize and poultry farmers from the Central, North Central, Uva and Eastern provinces, and equips these modest businesses with the technical expertise necessary to implement effective business processes and innovative technology. Also, representing a continuation of Crysbro’s commitment to youth development in rural areas is Crysbro Next Champ, a strong and continued initiative to identify and foster untapped sporting potential across the island, and Sisudiriya, a project to equip university graduates with vital professional skills. These projects are joined by Crysbro’s green initiative, Haritha Sathkara, and community empowerment initiatives with Praja Sathkara and Suwa Shakthi. Established in 1972 with just 100 chicks and a deep desire to be a market leader in quality and innovation, Crysbro has emerged as Sri Lanka’s first and most sophisticated, fully vertically-integrated poultry producer. Its operations span grandparent and parent farms, hatcheries, broiler farms and feed mills. This thriving ‘Farm-to-Fork’ concept has formed the core of its success. In turn, it has yielded unprecedented benefit for numerous stakeholders including direct and indirect employees, outgrowers, domestic maize farmers and ultimately Sri Lankan consumers. Photo caption: (Above) Crysbro’s temperature-controlled distribution facility and marketing office in Kaduwela and (below) Crysbro’s state-of-the-art feed production facility in Kurunegala (top) and Crysbro’s high-tech, environment-controlled broiler farm in Galgamuwa (bottom)
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