After repeated delays in the past years, Sri Lanka will finally roll out its first structured promotional campaign to uplift the tourism industry, Kimarli Fernando, Chairperson of Sri Lanka Tourism Development Authority said. “We as a government will be going ahead with various promotional campaigns which have been delayed for 4 – 5 years. Going forward we have already set up the action plans to get the promotional campaigns going, which would assist the French-speaking market as well,” Fernando, said whilst addressing a media conference in Colombo today (21). The conference was held in the presence of Chandra Wickramasinghe, the Chairman and Managing Director of Connaissance de Ceylan and Theme Resorts & Spas, State Minister of Tourism Promotion Affairs and Aviation, Arundika Fernando, Michelle Salaün, the Chairman of Salaün Holidays. “Sri Lanka never had a structured promotional campaign. We have to accept that. The conservative government really has never had it. This whole thing came into a lot of criticism only after the 21st of April. But in reality, we never had one proper 3 – 5 year plan,” Fernando stressed. “Now the plan is made. It would be taken to the board next week and thereafter it will go to the cabinet through the minister of Tourism Promotion Affairs and Aviation,” Fernando further noted.
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