wOw.lk is joining hands with Daraz Sri Lanka

Daraz Sri Lanka and Dialog Axiata Group have officially joined hands in what they call a “strategic partnership to collaborate on digital commerce”. As part of this partnership, wOw.lk’s management and operations will integrate into Daraz Sri Lanka. Additionally, visitors to wow.lk will be redirected to daraz.lk starting 1st of December.

In case you’re an existing customer and have purchased products from wOw.lk, warranties will continue to be valid from the initial purchase point.

As for the partnership itself, there’s not a lot to go on now. But judging by how things are moving forward, it’s taking the shape of a merger.

The journey so far

Originally, wOw.lk started off as anything.lk years before it came under the reigns of Dialog. Since then, the business has been nurtured by the telco for a little over 9 years before joining hands with Daraz Sri Lanka.

wOw.lk is now part of Daraz.lk
The welcome screen for wOw.lk visitors

The announcement does come as a bit of a surprise given that wOw.lk relaunched its brand in 2018. It was also named “Sri Lanka’s most valuable e-Commerce brand under Retail Services” in this year’s Brand Finance Sri Lanka report.

Besides Sri Lanka, Daraz operates in four other countries in South East Asia; namely Pakistan, Bangladesh, Nepal, and Myanmar. The company was acquired by Alibaba in 2018 and now operates as part of the Alibaba Group. According to Rakhil Fernando, Managing Director at Daraz Sri Lanka, Alibaba has already started investing in the Sri Lankan arm of Daraz. He further states that since last year, their team has grown from 150-200 to almost 700. An indication that Alibaba is leaning into Sri Lanka’s eCommerce potential.

What does the future hold for Daraz.lk and wOw.lk?

Perhaps the bigger question is, how will this benefit Daraz and the customer base of both platforms? One thing that was apparent from our last experience with Daraz is that logistics is one of the biggest challenges eCommerce companies face in Sri Lanka. Hopefully, the partnership will narrow down these challenges to a bare minimum. As of now, Daraz Sri Lanka is said to move over 100,000 orders each month.

wOw.lk is now part of Daraz.lk
Daraz.lk’s 11.11 sale in 2019 reportedly exceeded 125,000 orders

Another point of inquiry is how this affects the workforce at wOw.lk and Daraz Sri Lanka. Will there be any layoffs as a result of the integration, or will this mean that Daraz will bear a higher operational expense?

One can expect this all may depend on the terms of the partnership. We’ve already reached out to Daraz regarding the announcement. We will be updating the article once we have further details.

Until then, let us know your thoughts. Do you think this is a good move for customers and the industry overall? Let us know in the comments below.

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