Perfetti Van Melle introduces Alpenliebe Choco Chewz to the world through Sri Lanka

Perfetti Van Melle Lanka (Pvt) Ltd. (PVML), the local arm of the global confectionery giant, recently introduced Alpenliebe Choco Chewz, which is available for Sri Lankans before any other country in the world.   Manufactured at PVML’s factory in Seeduwa, Alpenliebe Choco Chewz is the company’s first venture in the ‘choco chewy’ segment in Sri Lanka and is its latest innovation in broadening Sri Lankan’s choice in high quality candy products.   Commenting on this significant milestone, Mohit Bhalla, Country Manager of Perfetti Van Melle Lanka, said, “Alpenliebe has been a beloved household candy brand for many years, dominating the platform of ‘irresistibility’ and bringing hearts closer across all ages and social strata. Perfetti Van Melle Lanka has been introducing new and original products to Sri Lanka ever since it was established in 2007. Alpenliebe Choco Chewz is yet another novel product extension in this segment and underlines our commitment to bring world class products to Sri Lankan consumers.”   Alpenliebe Choco Chewz is a unique three-layered bite-sized chocolate chewy consisting of sugar sanding, fondant and ending with a filled centre, which can be easily indulged on-the-go and gives Sri Lankans the perfect way to satisfy spontaneous sweet cravings.   “Alpenliebe Choco Chewz is readily accessible through PVML’s wide distribution network, making it easily available to consumers throughout the island, so that they can indulge in this new choco chewy offering,” said Seysiri Hewage, Head of Sales for Perfetti Van Melle Lanka. “We are confident that this launch will help bring Alpenliebe even closer to the hearts of Sri Lankans.”   PVML has always been trusted to provide innovative confectionery, prepared using ingredients of the highest quality in state-of-the-art facilities with top geared equipment. Established in 2007, PVML has continued to introduce new and innovative products that are well suited to the Sri Lankan palette.   Alpenliebe Choco Chewz is now available at an affordable price of Rs. 5/- for its two-piece offering.   Photo captions: Mohit Bhalla, Country Manager of Perfetti Van Melle Lanka addressing the gathering at the launch of Alpenliebe Choco Chewz

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