Cabinet approval was granted to the Sri Lanka Tourism Promotion Authority (SLTPA) to carry out a Digital Advertising campaign in the United Kingdom, Germany, France, India and China to position Sri Lanka as a preferred destination in the above countries.
A Cabinet Appointed Procurement Committee (CAPC) also was appointed to carry out the procurement process. The CAPC recommended the following agencies for specific campaigns.
The procurement of implementing Digital advertising programmes are as follows, Digital Spring Limited in the United Kingdom for USD 703,480, Media Consulta International Holdings AG in Germany for USD 697,770, Interface Tourism in France for USD 706, 460, Havas Media India Pvt ltd in India for 697,333 and Hylink Digital Solution Co Ltd in China for USD 684,100.