A workshop on Marketing strategy for the benefit of those involved in small and medium enterprises within the district of Kegalle will be held on Tuesday, September 12 with the participation of State Minister for Industry and Commerce Champika Premadasa as chief guest.
The workshop is organized by the Marketing Division of the industrial Development Board of Ceylon headed by Udayasiri under aegis of The IDB Director General P. L. U. Ratnamallage and Chairman Mahinda Jinasena who will grace the occasion. The IDB Regional Office, Kegalle, headed by Deputy Director Senanayake, will co-sponsor the event.
The full day workshop will commence sessions at 9.00 am.
The event would also be the launching pad of the Media Unit, a new addition to the five decades-long IDB with its main office at Katubedde, Moratuwa.
The workshop will be addressed by eminent marketing personalities and it will be followed by a panel discussion coupled with questions.